No accounting or finance professional can afford to be absent from LinkedIn, the world’s largest professional social network. With more than 10 million users located in Australia and New Zealand, having a well written and optimised LinkedIn profile is critical if you want to be considered for the best accounting and finance jobs available.
But how do you make your profile stand out amongst thousands of your industry peers?
Our latest checklist shows you how you can climb up the list of results so that your profile is viewed. It also shows you how to improve the quality of your profile so that it becomes memorable and increases your chances of being shortlisted for your dream role.
You can find our top three tips below, or you can check out the full checklist here.
Don’t let the world know you’re updating your profile
Before you begin, change your LinkedIn privacy settings so that people in your network aren’t updated every time you make a small profile change.
Know your audience
Your primary purpose on LinkedIn should be to establish your professional profile and attract job offers. So your key audience is potential hiring managers. What kind of information will help them decide if you are relevant for the role?
Questions the hiring manager would be asking would include:
- Does this person have the required financial skills?
- Does this person have accounting or finance experience that specifically matches the tasks required from this role?
- Have they been successful in their past roles?
- Will they be a good cultural fit for our company?
- Are they respected by present and past colleagues, and finance industry peers?
- Do we have a mutual connection I can contact for a personal and confidential reference?
Upload a professional photo
According to LinkedIn, simply having a profile photo can get you 21x more views and 9x more connection requests.
Make sure you can answer ‘Yes’ to all these questions about your chosen photo:
- Does it make a good first impression?
- Do I look like a finance professional?
- Does it represent how I would dress if I was attending an interview?
- Am I smiling?
- Was it taken in the last five years?
- Is it an accurate representation of what I actually look like?
- Is it a head and shoulders shot?
These three tips are great starting points for you to begin creating a LinkedIn that will get you noticed. Our full checklist will give you the rest of the tips you need to make sure that your LinkedIn stands outs from the crowd. You can download it here.